Phishing & Pharming
Phishing is a form of online identity theft where a scammer sends an email to an unsuspecting consumer asking them to verify personal or financial information. The questionable email may look just like a legitimate email with a company logo (Credit Union, Bank, Credit Card logo), but in fact it's forgery with a bogus website or link contained within the email. If the consumer falls for the scam, the thief could get their credit card, bank account, or even their Social Security number.
Pharming is a more complicated scam designed to channel large groups of consumers to bogus websites through browser hijacking or other security loopholes on the internet. Where phishing relies mostly on spam and bogus email links, pharming techniques hijack an unprotected consumer's browser without the manual interaction of responding to an email or clicking on a link.